Inside the PR Trick That Fuels Endless Negative Housing Stories

Why does the same “saving for a home deposit” story keep making headlines year after year? In this episode, we dig into the truth behind those so-called property “research reports” and why the media can’t resist them — even when they’re wildly misleading.

We uncover how these reports are designed to grab attention, not inform buyers, and reveal what’s actually happening for first-home buyers in today’s market. From media spin to real affordability, this episode cuts through the noise to give you the facts.