Geelong is back in the spotlight for homebuyers, with new data showing property prices are on the rise once again. A surge in buyer activity—particularly from interstate investors—has marked the city as one of the nation’s most attractive growth markets. According to Hotspotting’s Top 10 National Best Buys report, Greater Geelong is among three Victorian regions recommended as prime buying locations. Director Terry Ryder noted that after a pause in regional Victoria’s property cycle, Geelong is now entering its next upward phase, making it a timely opportunity for buyers seeking long-term growth.

This momentum is backed by fresh figures from PropTrack, which reveal Geelong’s median house price increased by 0.82% in August, adding $10,000 in value over the past year. House prices now sit at $773,000, while units have climbed to $557,000. PropTrack senior economist Eleanor Creagh explained that the turnaround mirrors Melbourne’s recent recovery, with lower interest rates, improved buyer confidence, and Geelong’s comparative affordability all driving renewed demand. Lifestyle appeal and hybrid work opportunities continue to support migration to the region, a trend that began during the pandemic and remains strong today.

Growth has been especially evident in more affordable suburbs such as Corio and Norlane, where sales have nearly doubled in recent quarters. These areas have consistently performed well in the past and are once again emerging as attractive entry points for both first-home buyers and investors. Local agencies, including Maxwell Collins, report unprecedented demand from interstate buyers, reinforcing Geelong’s position as a market on the rise. With affordability, lifestyle, and growth prospects aligning, the region is set to remain a national property hotspot in 2025 and beyond.