Finding tomorrow’s hot property, TODAY

Media Negativity

Media Negativity

I’ve been in and around news media my whole adult life and I STILL haven’t got used to the way journalists these days can look at a set of numbers that are overwhelmingly positive but find the only negative – and make that their headline.

Somehow, journalists have formed the view that we’re endlessly attracted to screaming negatives and don’t want to hear about anything UPLIFTING that’s happening in the world.

Recently, one of the major real estate data firms published data on the property ownership rates for women and men in Australia.

This was topical because there’s a lot of focus on ways that females are financially disadvantaged, including with the level of super the average woman has at retirement, compared to men.

So the findings of this analysis by CoreLogic was a strong and positive story, because overall it showed that women are more likely to own real estate than men – only slightly, but that finding would have surprised a lot of people.

In some age groups, such as Millennials and Gen X, women were significantly ahead of men on property ownership and with the oldest grouping, Baby Boomers, it was fairly even.

Only with Gen Z, those aged under 30, were males more likely to own property than women.

So, overall, a pretty positive story, right?

Well, no, many reporters managed to turn this into a negative, by focusing their coverage on the only age group that was less successful for women, the Gen Z cohort.

Sadly, typical.

In another recent story, the Pain and Gain report from CoreLogic showed that, in most market jurisdictions across Australia, the vast majority of sales in the past 12 months had been profitable for the vendor.

In Brisbane, every suburb had recorded growth for vendors, both for house sales and unit sales – a 100% success story right across the city.

It was similar in Adelaide, Perth and Sydney – close to 100% of suburbs had delivered house price growth and unit price growth for vendors in the past year.

But a lot of the media coverage found a negative for their headline. In Melbourne, 82% of suburbs recorded annual growth in unit prices – but the media coverage focussed on the 18% that didn’t.

“Nearly one in five suburbs recorded price falls,” shouted one headline.

There are myriad examples of media’s desire to focus on – or create – sensational negatives, with little or no attention to the potential positives.

Every day, across Australia, there are articles describing the rental shortage – which doesn’t fit the definition of “news” because everyone KNOWS there’s an under-supply of rental homes – but it’s very rare to see anyone write about potential solutions to the shortage.

It’s even less likely that you will see anything published that sets out to help tenants seeking a decent place to rent.

Housing affordability is seen by journalists as a hot button issue and they write about it endlessly, but usually only from the perspective that it’s hopeless for wannabee first-home buyers, that it takes decades to save a deposit and that they’re doomed to a lifetime of renting – although, clearly, none of that is true.

It’s very rare to see anything published that HELPS young buyers, with advice on how they can get into the market.

The degree to which news media is disinterested in being HELPFUL to people – focusing instead on startling everyone to create clickbait – is quite distressing.

In news media, the oldest adage of all – If It Bleeds, It Leads – still applies, sadly.

breaking-news
Find out how much your home is worth in today’s market. Get an instant market update, obligation-free. Gain insight into what your property is valued at, find out its potential rental yield and more.

Brisbane, Gold Coast, Sunshine Coast, Melbourne

Not all investment property tax depreciation schedules are built the same. They should be but the reality is, like many things in the property world, all is not as it seems. The devil is in the details—and the details are everywhere. But relax, at Washington Brown we take care of every last one.

Established in 1978, Washington Brown is one of Australia’s oldest and most respected quantity surveying organisations.

Each year, we prepare more than 13,500 reports, delivering $1.5 billion in depreciation savings.

At Triple Zero Property, we believe in delivering a seamless experience tailored to your needs. From personalised consultations and thorough research to ensuring transparent fixed-price building contracts and competitive pricing, we are committed to excellence at every stage. Our dedicated team oversees every aspect of your property build, from initial planning and throughout the construction process.

Discover how our comprehensive approach and commitment to client satisfaction sets us apart in in creating wealth through property in Australia.

Established in 2005, Reventon has built on a strong foundation in property investment and progressively expanded the business over the years. Today, they offer a complete range of property and financial services that includes, financial planning, accounting, mortgage broking, buyers advocacy and property management.

Reventon is a fully-integrated holistic wealth and financial planning provider founded by serial entrepreneur, international speaker, wealth specialist and company CEO Chris Christofi.

With Reventon, clients benefit from having all their needs met through a single relationship with a dedicated, experienced and trusted team. Our seamless service offers more convenience, greater control and ultimately a better client experience with better financial outcomes.

The propertybuyer team has been in business over 23 years and purchased over 4000 properties. Propertybuyer is a totally independent “Buyers’ Agency” focused on searching, negotiating and buying property in Australia for home buyers and investors. Our goal for each client is the “right property, at the right price, every time”.

We help you:

• Create a clear strategy and realistic “buyers brief”
• Provide access to “off market listings” – properties that are not advertised
• Provide research on the best suburbs with good prospects for capital growth and yield
• Save time – Typically we find the ideal property within 30 to 60 days of engagement
• Negotiate the lowest possible price (ie protect your clients from paying too much!)
• Give accurate appraisals and excellent local knowledge, Propertybuyer is currently the most awarded Buyers’ Agency in Australia, with 37 Awards for Excellence.

We never sell property so we are truly independent – we are not paid by selling agents or developers, so we never have a conflict of interest. This means we can devote ourselves wholly to looking after your best interests.

Plenitude Wealth is a holistic wealth management firm that is dedicated to making a positive change to the financial landscape of Australia and ultimately the world through creating an educational foundation of social awareness, enterprise and social consciousness.

We are passionate about all things property! This passion is about so much more than just property investments, numbers, and spreadsheets, it is about the relationships and genuine care we build with our clients.

We are exceptionally privileged when we are asked to assist our clients to help grow their investment property portfolios or even kick start their first purchase. Unlike most Buyers Agents, we are selective about our clients and do not try and do as many sales as possible – the emphasis is always on quality over quantity!

Our goal is not only to find the ultimate solution for them but to do so in a manner that ensures continued success by choosing locations primed for capital growth and the right cash flow for our client’s goals.

Optalife Wealth works with you to build financial security by providing clarity and confidence about your future. We work with you to build your financial plan, clearly defining what your future looks like and laying out clear and understandable steps for you to achieve.

There is no one size fits all here. We design your plan like a financial roadmap, tailored to your specific situation and what living your optimal life means to you. Like anything in life, having a clear plan increases the likelihood success and having a whole team working alongside you makes reaching your dreams one step closer.

Financebetter is here to guide you through the complexities of the financial world. Our experienced team of experts, including accountants, financial advisors, and investment analysts, is dedicated to delivering exceptional service and results.

Our comprehensive solutions and personalized guidance empower you to achieve your financial goals. Partner with us and experience the Financebetter advantage on your journey to success.

Bond Conveyancing is a licensed Law Firm designed to remove the stress out of buying or selling property in a simple, secure and affordable way. Bond Conveyancing is technology enabled but always people first.

Bond Conveyancing consists of an experienced team of conveyancers and lawyers qualified and skilled in property settlements and transfers. But they are not just about the property. Bond Conveyancing is people first, always. We understand that this is a big moment in your life and our timeliness and effectiveness in communicating with you comes second only to our diligence in ensuring your property settlement goes as smoothly as possible.

Our service puts a fully licenced Buyer’s Agent and Qualified Property Investment Adviser right at your side, to ensure that your interests are being protected at all times and your next investment property purchase achieves maximum success. Leverage off our extensive experience, professional know-how, and independent research to ensure that you’re accessing the best property opportunities available Australia-wide.Buying Properties in Sydney / Melbourne / Brisbane / Adelaide we operate on a client first approach, and will never sell you any property. We are 100% fee for service, providing independent & unbiased advice from qualified advisers and Buyer’s Agents. We set the standard in providing exclusive, one-on-one, independent, trusted and expert advice, tailored individually to suit your particular needs.

Subscribe to our newsletter today and receive a FREE copy of How To Identify Hotspots